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Nouveau regard

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Nouveau regard

The program

Unable to ignore the social and environmental challenges accompanying its development, REIKO is committed to a policy oriented towards corporate-social and environmental responsibility, through a program called « Nouveau Regard ».
The project gave birth to a series of concrete commitments, in the short, medium and long term, based on a collective and global reflection, taking place at all levels of the company.

This program is built around two concepts:

The launch of our 1st sustainable capsule « Rebirth »

360° sustainable commitments and a strong social footprint.

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Rebirth

The 1st sustainable capsule

REIKO launches a denim capsule of 6 iconic pieces, produced in an eco-responsible approach for sustainable fashion. This range, with a reduced ecological footprint, is born from a careful selection of recycled fabrics and organic cotton.
Our production partners have been highly selected to ensure conscious water and energy treatment « water conscious » and « energy conscious » and the use of 100% biodegradable treatment products, for a more responsible denim fabric.
By continuing its efforts, REIKO intends to offer its 100% responsible denim collection in 2021.

See the capsule

6 iconic pieces

An eco-responsible approach
A sustainable fashion

Discover
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Nelly

>Discover
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Poppy

>Discover
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Harlem

>Discover
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Nina

>Discover
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Jeddah

>Discover
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Together
...let's take the next steps

The program « Nouveau Regard » is based on a major strength:

the company’s human capital.

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The 1st actions

of« Nouveau regard »

Solidarity action

with the “Restos du Coeur”:

20% of sales donated to the association during the sanitary crisis COVID 19

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Create awareness-building teams on sensitivity to environment

in partnership with "Project Rescue Ocean"

And gathering for the collection of waste on the beaches of Marseille.

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Collection of clothes in Reiko shops

In a logic of circular economy and solidarity with our historical partner "Le Relais".

This event has become a quarterly event.

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Redesign of packaging, rethink of supplies

And use of eco-responsible materials.

The first step in a sustainable and future-oriented organization.

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The next steps of the program:

Sourcing, production, logistics, third-party providers, human and technical organizations: everything has been (collectively),checked inside and out, from small daily actions to future projects..

By 2021…

  • Production will 100% come from the Mediterranean basin, which will have a major impact on CO2 emissions
  • 100% of the ‘casual’ line will be sustainable, including our iconic product, the Sandy chino
  • All denim will be produced from environmentally responsible fabrics
  • Relocation of head office to new eco-friendly facilities
  • Launch of the 1st 100% sustainable Fall-Winter 21/22 pre-collection
  • Ending the use of plane as a means of freight transport

By 2022…

  • 70% of the production will be made from sustainable and ecological fabrics
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