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Nouveau regard

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Nouveau regard

The program

Unable to ignore the social and environmental challenges accompanying its development, REIKO is committed to a policy oriented towards corporate-social and environmental responsibility, through a program called « Nouveau Regard ».
The project gave birth to a series of concrete commitments, in the short, medium and long term, based on a collective and global reflection, taking place at all levels of the company.

This program is built around two concepts:

A sustainable capsule « Rebirth »

360° sustainable commitments and a strong social footprint

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Rebirth

The sustainable capsule

REIKO introduces a denim capsule of 8 iconic pieces, produced in an eco-responsible approach for sustainable fashion. This range, with a reduced ecological footprint, is born from a careful selection of recycled fabrics and organic cotton.
Our production partners have been highly selected to ensure conscious water and energy treatment « water conscious » and « energy conscious » and the use of 100% biodegradable treatment products, for a more responsible denim fabric.
By continuing its efforts, REIKO intends to offer its 100% responsible denim collection in 2021.

See the capsule

8 iconic pieces

An eco-responsible approach
A sustainable fashion

Discover
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Niagara

>Discover
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Jeddah

>Discover
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Harlem

>Discover
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Milo

>Discover
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Poppy

Discover
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Nina

Discover
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Nelly

Discover
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Together
...let's take the next steps

The program « Nouveau Regard » is based on a major strength:

the company’s human capital.

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actions

from « Nouveau regard » program

Solidarity actionS

with charity associations like “Restos du Coeur”, "Un enfant par la Main"...

Sales donated to the associations and their values highlighted to our clients in stores and website.  

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awareness-building about ecocitizenship

in partnership with "Project Rescue Ocean"

The collection of waste on the beaches of Marseille.

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clothing drives in Reiko shops

In a logic of circular economy and solidarity with our historical partner "Le Relais".

This event has become a quarterly event.

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packaging redesign 

Restrict packaging to the essentials and use recycled & recyclable fabrics.

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The next steps of the program:

Sourcing, production, logistics, third-party providers, human and technical organizations: everything has been (collectively),checked inside and out, from small daily actions to future projects..

FROM 2021…

  • Production will 100% come from the Mediterranean basin, which will have a major impact on CO2 emissions
  • 100% of  ‘casual’ line will be sustainable, including our iconic product, the Sandy chino
  • 100% of denim line will be produced from environmentally responsible fabrics
  • Relocation of head office to new eco-friendly facilities
  • 1st 100% sustainable Fall-Winter 21/22 pre-collection
  • Ending the use of plane as a means of freight transport

By 2022…

  • 90% of the production will be made from sustainable and ecological fabrics
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