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01 THE
STORY

REIKO Gentleman was created by 2 men, for all the Gentlemen.
Based on 10 years of success with women lines, Bryan Assouline & Véli Weber sure want to launch a new challenge: devote their expertise to Gentlemen.

They want to create a collection dedicated to modern men, attached to know-how, who are keeping up with the times, through a personal style.

They introduce a perfect closet, mixing style, quality & comfort, with a gentleman farmer spirit. They design male essentials, fitted from a weekly frenetic pace to a long journey.

THEIR MISSION :
Proposing a multiusage wardrobe, blending high-end basics to authentic styles, made for both urban life & travel across the word.
Inspired by exploration, a large color ranges are guaranteed.

Their highly relevant experience with fitting is a signature.

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WHO IS
REIKO GENTLEMAN
02

REIKO Man is a balance between the authentic and the contemporary, the smart and the nonchalant. Basics are combined with strong items, he adopts a personal and assertive style.

Lonely, elusive, urban: the fact remains that he is a globetrotter, shaped by experiences and travels.
Original pieces lover, he likewise focuses on fabrics, details and « characters » of each style that he will purchase year after year.

Its look
speaks for itself

unconventional and natural,
no one is left indifferent.

03 KNOW
HOW

Based on 10 years of success with women lines, Bryan Assouline & Véli Weber dedicate their fitting expertise to Gentlemen. REIKO for Gentleman know-how combines comfort and technicality. Cuts are neat, fabrics sought-after and denim is perfectly washed. Our highest quality standard flirts with organic fabrics and the right fits.


The work is meticulous,
the search for detail
in common thread.



Discover the collection

CHINO REGULAR (ANTOINE NAVY)

CHINO REGULAR (ANTOINE NAVY)
Neat fit | Perfect allure | Comfort

CHINO STRAIGHT CROPPED (ROMAIN Kaki)

CHINO STRAIGHT CROPPED (ROMAIN Kaki)
Straight fit | Relaxed allure | Comfort

CARGO (FRED NAVY)

CARGO (FRED NAVY)
Straight fit | Military & workwear spirit

STRAIGHT (MANU RAW)

STRAIGHT (MANU RAW)
Essential fit | Iconic style | Comfort

STRAIGHT CROPPED (THOMAS DARKBLUEPATCH)

STRAIGHT CROPPED (THOMAS DARKBLUEPATCH)
Trendy fit | Casual style | Comfort

LOOSE CROPPED (SIMON)

LOOSE CROPPED (SIMON)
Loose fit | Authentical look | Denim heritage

BERMUDA (OSCAR)

BERMUDA (OSCAR)
Essential fit | Technical style | Comfort

VESTE (PATRICIO)

VESTE (PATRICIO)
Straight fit | Worker style | Iconic

CLOSET 04

Composed with a wide range of cuts, Gentleman closet matches with the requirements of an intense rythme of life, and various itineraries.
Pursuit of quality and ethic is highlighted by fabric origins and their European manufactures. A modern sustainable vision, with elegance.

SUSTAINABLE
COMMITMENTS

01
Organic fabrics
and « Seaqual »
eco-made fibers

3 iconic items from Reiko Gentleman are made with recycle fabrics from ocean plastic collects and organic cotton.

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02
European fabrics exclusively

We carefully select the best European providers to obtain a close and high-quality sourcing.

03
Laser finishing

We prioritize laser finishing to minimaze denim wash chemical methods and to reduce negative ecological footprint from textile industry.

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04
Mediterrannean basin based

Our goal is to select the best production partners based on the Mediterranean basin and therefore develop close-import service.

This know-how guarantees durable premium quality denims,
adapted to each envy and silhouette.

Made to last, those styles develop a patina over time which make them nicer, like a Gentleman.


See the collection

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